Kanso is one of the seven principles of the zen philosophy which allows
wabi-sabi, a state of awareness of the imperfection and impermanence of
things, to be attained.
Kanso emphasises ‘simplicity’ and ‘purity’. In terms of aesthetics and design
thinking, it’s all about keeping things simple, free from clutter and functional.
“Eliminating clutter to create space for deeper insight and clearer thinking.”
“Desirable, practical, and achievable. A perfect balance of appeal and feasibility.”
“Commerce content context is the framework where commercial content aligns with business goals.”
Experienced multi-faceted brand management executive with 20+ years of experience in delivering sustainable competitive advantage and stakeholder value in fashion and lifestyle industry.
Award winning, multi-faceted creative management leader with 25+ years global experience in delivering sustainable competitive advantage to fashion, sports lifestyle & consumer brands at multinational blue-chip companies.
We support ‘concept to consumer’ approach through our service matrix in addition to bespoke consultancy
research positioning segmentation architecture portfolio
business model analytics processes digital transformation
Identity naming tone of voice guide & assets content
retail design ecommerce visual merchandising culture
category development sustainability design range sourcing
operations e-commerce distribution product tech finance legal
Communication & Branding “Kanso’s expertise in communication and identity development was exactly what we needed. They crafted a brand voice that truly resonated with our audience and aligned perfectly with our values. From developing our tone of voice to creating a comprehensive guide and assets, they made sure every touchpoint of our brand was consistent and impactful. Their attention to detail and creative approach to naming and identity gave us a fresh, modern look that set us apart in the market. We couldn’t be happier with the results!”
Megha Kapoor
Experience & Product Development“Partnering with Kanso Consultancy for our retail and ecommerce design was one of the best decisions we made. Their approach to visual merchandising and retail design brought a seamless customer experience to life, both in-store and online. Kanso also helped us in product category development, focusing on sustainability and sourcing, which not only aligned with our values but also improved our market appeal. They have a clear understanding of how design and strategy come together to create a holistic experience, and we couldn’t be more satisfied with their work.”
Rahul Deshmukh
Kanso is one of the seven principles of the zen philosophy which allows wabi-sabi, a state of awareness of the imperfection and impermanence of things, to be attained.
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Strategy & Business Model “Kanso Consultancy’s strategic insights were a game-changer for our business. Their deep research and understanding of market positioning and segmentation helped us carve out a unique place in the industry. They didn’t just present a strategy; they helped us redefine our business model, improve processes, and position ourselves for digital transformation. Kanso’s guidance was invaluable in shaping the future of our company, and their analytics-driven approach gave us the clarity and confidence to make bold decisions.”
Vikram Sinha CEO, Tech Innovators Ltd.